Ximena N. Larkin
 
 

Ximena N. Larkin

Communication Strategist + Writer

 
 
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Short Bio

My work revolves around creating and executing effective communication strategies. You've seen my clients in Buzzfeed, VICE, New York Times, Cosmo, Hypebeast and more. 

My projects have gone viral and I'd like to think I'm just getting started. Take a closer at my portfolio and read what people say it's like to work with me.

When not working with clients, I write about things I find interesting. My work has appeared in VICEMunchiesBitchAtlas ObscuraThe IndependentForbesBusiness InsiderTasting TableRefinery29 and more. All of my writing samples are available here.

 

 

PR Background

I'm the founder of C1 Revolution. Clients hire me because of my expertise in brand reputation and management (you can get a better sense of what that means over at the services page). Brand work includes Portillo's, Four Seasons Mexico City, Bank of America 2017 Chicago Marathon, Flowers for Dreams and more.

Prior to starting C1, I worked on comms teams for Walgreens, DePaul University, MLB's Chicago White Sox and iHeart Media. 

Being curious about the industry and how people successfully navigate the digital revolution led me to create #theRevolutionaries, an interview series tackling the topic, distributed by Entrepreneur.

And last, if you haven't guessed, I love coming up with wild ideas and bringing them to life. Here's two projects I'm particularly proud of: Harry Potter Yoga and #BarackingAround (they went viral within three months of each other).

 
 

Freelance Writing

In the last year I've published articles in munchies, Atlas Obscura, food52, Bitch and more. This has led people to ask if I've made a career switch from PR.

It's actually the other way around. I went into PR because I couldn't find a job as a writer when I graduated from DePaul with a Master's in Journalism (my undergrad degree is in communication). I tried writing back then and landed bylines with Refinery29, Chicago Sun-Times and Forbes. However, I wasn't ready to hustle the way I am today.

Through my PR work, I connected with food52's Amanda Hesser who encouraged me to take up writing again. Today, I write a lot more. Not because I'm giving up PR, but because it's a different way to publicize the topics I care about. One feeds the other.

As a result, I'm better equipped to help clients. Being on the other side of pitches makes understand how sharp my work needs to be in order  to break through the noise.

 
 
 

 

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